Date:

14th March 2026 (Saturday)

Time

9:00 AM – 12:00PM

Location:

Iconik CoWorking Space, Petaling Jaya

What You’ll Learn

How Answer Engine Optimization (AEO) really works.
Bridging the gap between SEO and AI
Structuring web content for AI retrieval.
Securing AI engine citations (and mentions)
Future-proofing your AI search strategy.

Who Should Attend?

Marketers, SEO professionals, B2B SaaS team.

This workshop is for you if:

You already understand SEO fundamentals
Your content ranks but underperforms
You’re responsible for traffic, leads, or content strategy
You want frameworks, not just tools

This is NOT for you if:

You’re new to SEO
You’re looking for AI writing shortcuts
You want “prompt packs” without a strategy

Tickets

RM 298 per pax. (Normal price)
RM 228 per pax. (Early bird price)

Early bird pricing until: 28th February 2026

Reserve Your Spot Now

Limited seats are available to keep the workshop engaged and personalized.

Be AEO Ready

SEO Didn’t Stop Working. But It Stopped Being the Finish Line.

Your content may still rank.

But today:

AI engines answer questions without sending traffic
Summaries are generated from a small set of trusted sources
Most pages are invisible. Not because they’re bad, but because they’re not architected for retrieval

This phenomenon has a name - Answer Engine Optimization (AEO).

AEO is not “SEO with AI tools”.

It’s the discipline of:

Structuring content so AI can extract meaning reliably
Establishing your pages as primary sources, not secondary commentary
Designing content for citation, summarization, and reuse by AI systems

SEO that solely focused on rankings, keywords, and backlinks is no longer in control.

If your content isn’t built for this new reality, you’re not just losing traffic — you’re disappearing from the decision-making layer altogether.

To be AEO-ready, you must design content that AI models select, cite, and surface.

But most teams don’t have months, or six-figure budgets, to experiment blindly.

The Signal & Source AEO Masterclass

A no BS, no fluff session where I’ll share AEO strategies that you can immediately apply.

Diagnose why AI engines ignore or misinterpret your content
Identify the structural signals that increase AI citation likelihood
Architect content pages that balance: human readability, search discoverability and AI retrieval
Evaluate existing pages using an AI Visibility Scorecard.
Learn how branding and digital PR play an important role in AI visibility.

Plus, you'll get.

Content Architecture Prompt Pack
Proven prompts to design retrieval-friendly content that AI engines can interpret, rank, and cite.
AEO Publishing Checklist
A step-by-step checklist to ensure every piece of content is optimized for AI systems, search engines, and human readers — before it goes live.
AI Visibility Scorecard
A practical scoring framework to assess how well your content and brand are positioned to surface in AI-generated answers and search results.

Don’t leave your visibility to chance.

Join growth marketers who are future-proofing their brand presence.

Be AEO Ready

Agenda

The Click Collapse: Uncover the seismic shifts in search behavior and the impact of AI on organic visibility.
From Keywords to Entities: Debunk the "SEO is dead" myth and understand its evolving role in discovery and brand authority.
How AEO Works: Learn how AI models interpret queries and trust signals to synthesize answers.
The Human Element: Explore why satisfying human intent remains the ultimate goal for both search engines and AI.
The AEO Performance Checklist: Get a hands-on framework with specific, high-ROI tasks for optimizing content for humans, Google, and AI.
Real-World Success: Learn from brands that are already winning by adapting their content strategies for generative search.
Open Q&A: Get your pressing questions answered and leave with a clear roadmap for your brand's AEO strategy.

Note:

The organizer reserves the right to revise the workshop's content to meet fast-changing circumstances in the AI search landscape.

Why Learn From Kenny Lee?

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Since 2015, Kenny has served clients in 22+ countries. He has delivered high-performing SEO content for brands like AWS, HubSpot, and MacPaw.

But, Kenny didn’t start in marketing.

He spent his first decade designing systems, writing code, and engineering electronics. Then, he spent
the next decade applying the same systems thinking to SEO and content.

That’s why this masterclass doesn’t focus on: